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Case Study: How a Midwestern Regional Bank Weathered the 2024 U.S. Recession and What It Means for Consumers, CEOs, and Policymakers

When the 2024 U.S. recession hit, a midsize Midwestern bank turned its data rooms into a crystal ball, revealing how everyday Americans, firms, and policymakers could not only survive but adapt. By integrating real-time economic metrics, consumer behavior analytics, and proactive risk management, the institution maintained profitability, preserved customer